The 2025 launch of “HERE&NOW” is our bold repositioning of Bulgaria’s oldest and largest financial institution – DSK Bank.
Enter “HERE&NOW”. The bank’s new philosophy: modern, dynamic, digital, ever at your fingertips. To match this, we introduced new perspectives, brighter colors and extreme visuals, redefining what a bank looks like in 2025.
The race in the fintech space is as contentious as ever, and traditional banks risk being left behind as old-fashioned. That prompted us to look for DSK Bank’s edge – convenience, always being here and now for every customer – and turned it into the brand’s main selling point. With the “HERE&NOW” repositioning, DSK finally stopped lagging behind trends, and started setting them.
